PEPFAR's annual planning process is done either at the country (COP) or regional level (ROP).
PEPFAR's programs are implemented through implementing partners who apply for funding based on PEPFAR's published Requests for Applications.
Since 2010, PEPFAR COPs have grouped implementing partners according to an organizational type. We have retroactively applied these classifications to earlier years in the database as well.
Also called "Strategic Areas", these are general areas of HIV programming. Each program area has several corresponding budget codes.
Specific areas of HIV programming. Budget Codes are the lowest level of spending data available.
Expenditure Program Areas track general areas of PEPFAR expenditure.
Expenditure Sub-Program Areas track more specific PEPFAR expenditures.
Object classes provide highly specific ways that implementing partners are spending PEPFAR funds on programming.
Cross-cutting attributions are areas of PEPFAR programming that contribute across several program areas. They contain limited indicative information related to aspects such as human resources, health infrastructure, or key populations programming. However, they represent only a small proportion of the total funds that PEPFAR allocates through the COP process. Additionally, they have changed significantly over the years. As such, analysis and interpretation of these data should be approached carefully. Learn more
Beneficiary Expenditure data identify how PEPFAR programming is targeted at reaching different populations.
Sub-Beneficiary Expenditure data highlight more specific populations targeted for HIV prevention and treatment interventions.
PEPFAR sets targets using the Monitoring, Evaluation, and Reporting (MER) System - documentation for which can be found on PEPFAR's website at https://www.pepfar.gov/reports/guidance/. As with most data on this website, the targets here have been extracted from the COP documents. Targets are for the fiscal year following each COP year, such that selecting 2016 will access targets for FY2017. This feature is currently experimental and should be used for exploratory purposes only at present.
Years of mechanism: 2008 2009
ACTIVITY HAS BEEN MODIFIED IN THE FOLLOWING WAYS:
The Public Affairs Section completed two baseline surveys in FY 2008 - one of public knowledge and
attitudes toward PEPFAR and another on media coverage of PEPFAR. Using this analysis of public
perception of PEPFAR, PAS intends to devote more resources to public diplomacy outreach programs that
increase awareness of critical PEPFAR messages (prevention and treatment) and overall understanding of
PEPFAR's contributions to fighting HIV in South Africa. Targeted media outreach will continue to focus on
community radio and print media. PAS and the PEPFAR team will also establish three new health
information kiosks in major libraries around the country. The first health kiosk was opened in September
2008 in Mamelodi, the township next to Pretoria. The kiosk is in a dedicated space in the Stanza Bopape
Public Library, one of the busiest libraries in the township. It was funded as a pilot and offers over 200
information sources on a range of health topics, especially HIV and TB. Sources include periodicals, books
and on-line databases available at five internet accessible computers. Other PAS PEPFAR outreach
programs will include messaging give-aways for youth (soccer balls, bracelets, caps), the development of
HIV-themed children's books and comic books in native languages, and a reserve of funds will be available
for grants to arts and cultural organizations, which run HIV-focused festivals, theater and dance programs,
and other innovative, youth-targeted programs.
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SUMMARY:
The Public Affairs Section of the U.S. Embassy in South Africa will carry out, with PEPFAR funding,
targeted outreach to print and electronic media and the public in support of increased awareness of
PEPFAR priorities, projects, and success stories.
BACKGROUND:
Public knowledge of and appreciation for the accomplishments of PEPFAR in South Africa remain lower
than desired, due in part to media fatigue for HIV and AIDS issues, as well as limited USG resources, both
budgetary and personnel, which have precluded the capacity to orchestrate a continuing nationwide media
campaign. Though awareness and exposure have improved in FY 2007, more can be done in FY 2008 to
ensure appropriate public appreciation for this unprecedented U.S. investment.
ACTIVITIES AND EXPECTED RESULTS:
A multi-media program of direct placements (paid and otherwise) in print and electronic media is an
important means of increasing public awareness of PEPFAR activities in South Africa. As the large majority
of South Africans receive their news via radio, this program would focus largely on the development and
placement of radio programs around the country. In addition, the program would develop a series of print
notices for placement in major newspapers, focusing on key PEPFAR themes and accomplishments, and
featuring individuals benefiting from PEPFAR programs, supported by a special website where readers
could learn more about PEPFAR and make comments. Finally, this program will support press participation
in PEPFAR site visits, training programs, and other activities.
The Public Affairs section will request support to establish a baseline of public knowledge of PEPFAR in
early FY 2008 via nationwide survey. (Note: this survey is neither a Public Affairs nor PEPFAR mechanism,
but rather a recurring national survey conducted by the State Department's Office of Research. Public
Affairs will request permission to incorporate survey content to assess knowledge of PEPFAR programs.)
Follow-up focus groups and surveys will measure message penetration.
The Public Affairs Section will conduct programs for journalists and PEPFAR partners to educate them on
PEPFAR as a whole and USG health policy and funding priorities in order to promote positive coverage of
PEPFAR and expand public recognition and understanding of the program. The Public Affairs Section will
also conduct other programs that support public diplomacy activities related to PEPFAR. Projected activities
and outcomes include:
-Development and placement of PEPFAR program descriptions, success stories, personal histories, etc. in
key national print outlets.
-Continuation of radio features and program profiles in selected provinces (to include KwaZulu-Natal,
Gauteng, and Western Cape) to run on key community and commercial broadcasters.
-Targeted promotion of PEPFAR activities, including project launches, Ambassador's media events, and
output announcements in regional print and broadcast outlets.
New/Continuing Activity: Continuing Activity
Continuing Activity: 13924
Continued Associated Activity Information
Activity Activity ID USG Agency Prime Partner Mechanism Mechanism ID Mechanism Planned Funds
System ID System ID
13924 6377.08 Department of US Department of 6654 4021.08 Public Affairs $200,000
State / African State
Affairs
7480 6377.07 Department of US Department of 4434 4021.07 Public Affairs $200,000
6377 6377.06 Department of US Department of 4021 4021.06 Emergency Plan $165,000
State / African State Secretariat
Table 3.3.19:
